We are getting closer to the end of season 1 of the Smart Cleaning School Podcast. We are in the middle of a series on the 3 S’s, which stands for Stay, Scale, or Sell and represent FREEDOM for the solo cleaner. In the last episode, I shared a clip from a Solo Elite Membership Call from late 2024 focusing on creating margin.

In this episode, I share a short clip of a Public Service Announcement I made last November in the Solo Elite Membership. It’s a PSA for all struggling, overwhelmed solo cleaners. First, let me say a few things.

I have an announcement to make. This is episode 493 of the Smart Cleaning School Podcast. I will be ending season 1 at episode 500. Why? What does that mean? All these questions will be answered in these final 8 episodes, where I’m focusing you on the end of the solo optimization rainbow. It’s called the 3 S’s.

I am excited to share this clip from the Solo Elite Membership! A few weeks ago, I ran my first Zoom call for the members to meet each other, dive into a topic, and ask questions. It was a great call. Afterwards, I pondered the idea of sharing a portion of the call with my podcast audience.

​The summer is finally here! This is both literal and figurative. We just celebrated Memorial Day as the weather is heating up. Just like the 4 seasons of nature, my business is entering a new season. After selling my 1st solo business in 2018, we moved to our hometown and stayed indoors. I tried everything in my power to build my coaching and consulting business in 2018 and early 2019. I stayed indoors as much as possible as I didn't want to clean. This was winter. Ultimately, I needed to get outside again and start planting seeds. I started this podcast and my aggressive networking plan in late 2019. This was the start of Spring. By the beginning of 2021, our new business was cranking and I was able to work on my consulting business again. My cleaning business was optimized and it was comfortable outside. Spring was coming to an end. But with anything, being comfortable is not a good place to be. I needed to get my hunger back and stretch myself. I need to put on my shorts, get outside and enjoy the weather. A New Freedom Vision was placed in my heart and we needed to enjoy this summer in the winter by spending a month in Florida in February. This would require me to scale my business beyond the comfort of Spring into the dog days of Summer. This will pay off because Fall represents the harvest of all seeds sown in the Spring. I am so excited to reach that season and earn my family's financial freedom!

​Let's continue the Control Series! My first episode was "You Must Let Go of Your Control", where I shared a few major breakthroughs in my recent ability to let go and trust others. It was an important therapy session. I continued this recently with another breakthrough about your business is not you and viewing trust and control like a rope. Check out part 2 of the series called "The Trust Rope". This is the 3rd part that goes the complete opposite direction! Are you ready?

This week started with content batching. Batching is an optimizer's tool for ultra productivity. Every month, I create blogs, podcasts, and videos for Carfagno Cleaning and Solo Cleaning School. It takes a ton of time to do each week. I used batching in my cleaning business and in other areas of business over the years. When Teresa's mom was available to watch the kids overnight, we jumped on the opportunity and grabbed a hotel for the night. I got so much done as I batched blog after blog after blog. We also enjoyed time together, so it was a win-win. The following day, I rented an office from my MCBA friend Vernessa Hopkins. Vernessa owns H3 Business Services in Harleysville, PA. The office was perfect and I was able to record all of my podcasts for the upcoming month. My batching goal was to invest a few days and dollars to complete all of my content for a month. I accomplished that! Please keep this in mind. The portion of my batching that related to my solo cleaning business was a small part, so it may not be necessary for you to batch your content. However, you may start sending out newsletters a few times per month, maintain your website, and repurpose content to Facebook and Google My Business. Batching would be a great idea for you at that point

I've broken a lot over 15 years, but it's all relative. I have two mindsets to discuss before I share my cleaning misdeeds.
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1. Your auto insurance company keeps actuarial tables and knows exactly how much an accident costs on average. These numbers are taken into account when you get and pay your annual insurance premium. In fact, it is designed to be a win-win. If you get into an accident or not, the insurance company still makes money. They win. Plus, your accident or claim is covered so you don't have to pay out of pocket. If you cost the insurance company too much money, they will raise your premium to ensure they make a profit and you can still be covered. Insurance is a product. We insure many things. One of those things is our business against general liability and bodily harm. Your business insurance company has the same actuarial tables and business model. I personally pay $550 per year in general liability and yes, I've had to use it once. The first mindset to take is this. You need insurance because things WILL break or get damaged!

I've been cleaning homes since 2006 and have noticed a dramatic increase in home security as technology improves. Alarms have gone from wired to wireless. Cameras surveil various angles and locations of the home. Garages have keypads. Families are more secure than ever and they can do so at an expense less than it used to cost. This happens so predictively that economists give it a name.

I host an accountability & mastermind call every Monday for the SMART Cleaning Tribe. We are a family of cleaning service owners with teams (that used to be solo). I'm the architect of this group of amazing people, always looking for the 1% that desires to set monthly SMART goals and be held accountable to their achievement. Check out the episode "The Accountability Roadmap" to learn more about the 1% club

In 15 years of solo cleaning, over 75 families have hired me to clean for them. However, I sold my business with 17. What happened to the others? It's simple. This is a seasonal service for some and a lifetime for others. I never tried to figure that out. I just served. I have lots of experience getting "let go", "moved on", "fired", etc. Some let me know face-to-face with a month's notice. Some stopped immediately through email, phone, or text. Others just disappeared (literally a UFO got 'em)! There was only one time that I fired myself. For the sake of privacy, we'll call this customer "Bob".

This is a story that will cost a cleaning supplier a lot of money. First of all, I hope you all know me by now. I am not vindictive. I did not have a bad experience with the company I'm going to mention. However, I chose to do my 3-stars out of 5 review to the world because it will illustrate a vital lesson on the lifetime value of a client. I purchased my Mosquito Carbon Lite vacuum cleaner from my friend Joshua Burnstein, owner of Sawgrass Cleaning Solutions, Boynton Beach, FL. Joshua is a authorized distributor for Mosquito, which he does as a side hustle. I now use him exclusively to take care of my vacuum needs. But I almost didn't and here's what happened

In "Keys to Solo Longevity I", I established a few foundational principles. First of all, there is a clear difference in a Ford and a Honda. I prefer my cleaning machine to operate more like a Honda. They last longer and require less maintenance... and I shared this from my experience having owned 4 Fords and 8 Hondas in 30 years. Secondly, we deconstructed the domination and longevity of all-time sports greats Tom Brady, Cal Ripken, Jr., Serena Williams, and Roger Federer. Each of these greats believed very deeply that we will get out of our machines what we put into them. I shared the sleeping, dietary, and exercise training routines of each. Serena valued strength training through HIIT, while her male counterpart in tennis Roger Federer valued 12 hours of sleep per day. Cal valued exercise and strength training more after each birthday, which helped him to become MLB's Iron Man. Tom does everything. He's a cyborg. Can we emulate what these peak performers have done? We can try! In this episode, I will share my own health journey and winning routines. It's my hope that you can make a small change and stay consistent over time so you can reap the rewards of a long solo cleaning career

This 2-part podcast was inspired by a Solo Cleaning School Elite member, Dave Reeks. Dave started implementing the ISO Model in early 2022, operating The Finest Clean in South Wales, Australia. I am so proud of his diligence and commitment. Dave has grown from an Initializer to the Stabilizer phase of the ISO Model in 6 months. I recently did an Optimizer's Workshop with him to help him hit his next goal. He is a male solo cleaner like I was and growing quickly with almost 20 house cleaning customers in a short time. Dave recognized the need to keep his body operating at peak performance and wondered if I had any tips for other solo cleaners. Thank you Dave for this question! Yes! I do. I was a solo cleaner from age 28 to 44. There have been seasons of physical domination when I could stay up all night and clean and clean and clean. I have also struggled with fatigue, injury, and chronic disease. Regardless of the season, I had no choice but to keep going... and I did. In this initial episode, we will deconstruct the habits of multiple peak performers from professional sports to learn from them. Then in the second episode, I also will share several keys to solo longevity that I have learned along the way from my triumphs and struggles.  I believe this will help all cleaning companies as we all have people cleaning, whether it is us or a team we've hired

Last week I kicked off a 11-part Retention Series for the Smart Cleaning School Here’s the basic question. What good is it to only teach you GET great customers if you can’t KEEP them?!

I have discovered through losing dozens of clients over the years that they cancel service for 3 reasons. Would you like to know what they are? Here’s the summary.

Do you want prospects to find you and ask you for help or would you rather hunt for them and try to sell them? The first option is called a relational approach and the second is a transactional one. I created the original ISO Model Course in 2017 when I was in the hunt of optimizing my first solo cleaning company in Upstate New York. 

​This month's Freedom Report starts with a clip from a call with Coach Josh. I had accomplished a lot in December as you heard in the last report, adding 5 new buildings and 1 new team member. The 5 buildings added $3,800 per month of new revenue and brought us to 13 buildings and 5 houses to delegate. The new team member would take 3 of the buildings, leaving a lot more still to delegate. I felt confident at the end of December that I could shift focus from marketing & sales to hiring. The #1 priority had to be working my way out of a job!

​I ended the November Freedom Report with peace. We had brought our plan to go to Florida to God and asked Him to show us the way. We had over 20 job applications come in with no new hires. I personally connected and made initial connection to 240 local office cleaning prospects and followed up with close to 100 phone calls to find out if they had a cleaner in house or outsourced and if they were happy. This lead to 7 interested prospects and 4 proposals sent. But the net result of all of this effort was 0 new team members and $0 in new revenue with 65 days left before Florida. Josh gave me a challenge. "1 & 1 and we're having fun." Can I add 1 new office and 1 new team member by the end of November. I recorded the November Freedom Report just prior to month end. Let me just say this. God answered our prayers and broke the dam loose! A lot has changed in 30 days!

I recorded "A New Freedom Vision" in May, just 6 months ago. It was a bold proclamation. I could not go to Florida for a month, while scheduled to clean 2 days per week. I had to grow a team. I interviewed Josh Melton for my podcast in June ("The Cleaning Road to Nineveh with Josh Melton") and immediately asked him to coach me. I was ready for the challenge and I was ready to show you all that I could do it. Let me cut right to it. It's 6 months later and we have 0 new clients and 0 new employees. In fact, we have at least $1,000 per month less in cash flow because our expenses went up as we've been building to scale. There are 3 topics to discuss on this episode and unfortunately, I don't have a clip from Coach Josh. His best stuff was on the final coaching call before Thanksgiving and it wasn't recorded. His call-out was tough and I'll share that first.

In my last Freedom Report, I humbled myself with the reality of my situation. I'm striving for this New Freedom Vision, but two glaring blind spots were holding me back. Another month has gone by. How is it going? Short answer. Not good! I am going to share my update exactly as it happened and end with a clip from Coach Josh at the end of October with an encouraging word that helps me and will hopefully encourage you. We all need encouragement. I'm not above that because I happen to have a podcast and talk about cleaning. This scaling and building a team thing is new for me. I am bringing you my monthly results exactly as they've occurred to build you up and hopefully teach you something. Here's an outline of my month.

​September is in the books. It's time for another business update. Afterward, I'll share a clip from our final coaching call from September to close out the summer. Now that October is here, it's time to crank it down! I have 4 months left to build and delegate my cleaning company before my self-imposed deadline of February 1, 2022. 

​There is so much to dig into for this month's update of my personal cleaning company. If you're new to this show, here's the quick version. I've been a solo house and office cleaner for most of my 16 years in business. I have a system that initializes, stabilizes, and optimizes solo cleaning companies to create over $50k profit per year on a few days per week. In fact, I've done it twice. My first solo cleaning business was in Upstate New York from 2005 - 2018. I optimized this company to create $55k profit per year on 2 cleaning days per week without employees. The company was 90% residential and 10% commercial. I sold this company in 2018 for $80k and moved back home to Montgomery County, PA. We have since built a second solo cleaning business to $70k profit per year on 2 cleaning days per week. This new company is 75% commercial and 25% residential. As amazing as this sounds and it has been, our family wanted more. Our coaches and mentors challenged us to follow our dream as a homeschooling family. We had a New Freedom Vision and booked a house on the Gulf Coast of Florida for a month next winter! We wanted to go from $70k profit on 2 days per week to 0 days! This requires a team and systems. As an engineer, I love systems. But I've resisted them as a solo as I viewed them as tedious. Thankfully, I've hired Coach Josh to walk me into our dream. Josh is a co-owner at Athens Cleaning in Athens, GA. He is a fast-growing commercial cleaning company serving small, professional offices with professional workers. This podcast feature is a monthly peak into my own company, Carfagno Commercial Cleaning, as we build our business with systems and team members in order to start living our dream.

​​July was a crazy month. As a family, we had a ton going on. We had Kid's Camp and Youth Camp at retreat camp centers for 4 of our 5 kids for 5 days each. During one of those camps, Teresa and I slipped away for 4 days to the beach.  I had a 5-day father / son camping trip with my son to the Adirondacks that I do with each son. This was with my 8-year-old Kye.  It was glorious being off the grid for 5 days with no phone or social media! We just connected, camped, swam, boated, ate, heard campfire stories, songs, and devotions, and did shooting sports and hiking! Awesomeness! Coach Josh was also away in Florida for 2 weeks, so we had to move our coaching to Marco Polo and email. Even with all of this going on, I had BIG goals!

I shared in my last Carfagno Cleaning update, "Stay, Scale or Sell " that the seasons are shifting from Spring to Summer. As promised, I'm departing from my weekly business updates to allow space for other impactful episodes like my interview, "The Cleaning Journey to Nineveh with Josh Melton". I will continue bringing you updates, but during this Summer season of me earning my freedom, I'll be starting this new monthly podcast segment