The Solo Cleaning School draws on the lessons I learned in my first solo cleaning company, which I shared in my "Introduction to the Solo Cleaning School" episode. I hope you had a chance to listen and understand my heart for starting this podcast. If you want the short version, here it is. We started Carfagno Cleaning in 2005 in Upstate New York and sold it in 2018 to move back to Philly. During this 14-year run, I gained national recognition as the solo cleaning expert, having optimized a company to $55,000 annual profit on 2 days per week of cleaning by myself. I invite you to join me as I rebuild a new solo cleaning company in the Philly Area. Over the next two episodes, I will share my new business from the June 2018 sale to Sept 2019. I hope to inspire you by proving that what worked for me in one area, works in another. Therefore, I will be updating you on a regular basis with the my progress & lessons learned from the trenches as I build my new cleaning network and solo cleaning company.
Part 1 of "Building My New Cleaning Network" covers our first full year in the Philly Area. I was tired of cleaning and did not pursue much. However, I did enough to build a $2,000/month part-time solo cleaning income. You'll hear how I used the Kevin LaCombe strategy for small offices and how this discipline gained 3 small office clients. I'll also share how my entire marketing mindset was challenged and changed after befriending my 3rd new client, Dennis Gehman of Gehman Design Remodeling. This marketing shift took shape, thanks to a mentor and friend in my industry, Steve Hanson of the Janitorial Store. Lastly, I would like to recognize the contribution of my mastermind buddy, Gustavo Fernandez, who taught me how to separate my business in a busy world.
Kevin LaCombe shared a simple marketing strategy, "Hi, My Name Is...". It worked big time for Kevin & Cherie in their first month in business. They added two small commercial clients on the same day to add $35,000 in annual revenue and earning close to $90/hour doing it! All they did was share their business with the people they already knew. I call this the A & B lists in our Solo Cleaning School premium membership. As Kevin says. "It's not an easy business, but it's simple."
We explore the cons of solo cleaning in this episode so you know it's not all rainbows and unicorns. If you truly evaluate this business with the pros and cons in proper perspective, you can make an informed decision whether this is the right business for you and your family.
Cons of Solo Cleaning
Solo Cleaning has amazing potential for any mom looking for a business. In this episode, we examine the pros that make solo cleaning stand out.
In this episode, I spotlight my first solo cleaner. Andrea McCoy runs Peachy Clean in St. George, UT. She is a mom of 6! She explains why she started her solo cleaning business and the various mind shifts she has made over her 3 years in business with my help to increase her rates from $25 to $65 per hour! We also talk about the power of keeping your hand on the marketing water pump and setting a goal for peace.
Group 1: Moms Know How to Clean
95% of current solo cleaners are women and 90% of them are moms. Moms are already the ones doing the solo cleaning. They will continue. Why? Moms are the perfect people to start a solo house cleaning business and the potential is so great!
Group 2: You Need a Mentor
If you're a mom at home, want to start a cleaning company, but you're fearful, you can learn and get mentored by current solo cleaning moms. Your mentors will reach down to help you as they reach side-to-side to help each other. Everyone can reach upward to Ken for instruction and accountability.
Group 3: Alicia & Emily
Alicia is a mom of 3, school teacher, husband in sales. kids in middle & high school, late 40's. No time and cleaning would take up their whole Sunday. Cleaning gave her time & peace of mind. Emily is a late 30's mom with three kids, husband working, she works from home for corporate america. Emily shared the three things that a cleaning service does to help moms.
These 3 Mom Groups all help each other forming a beautiful symbiotic symmetry, or in other words, a Win-Win-Win!
Ken introduces himself and the structure of the Solo Cleaning School. He shares his personal journey through solo cleaning and dives into the vision of moms helping moms helping moms through this amazing business vehicle called solo cleaning.
"Helping cleaning professionals make the impact they were meant to make."