In this episode, I have an important lesson to share from a new friend of mine in the digital marketing space on the power of Facebook and Google. Eric Laylon is a consultant with ReachLocal. He understands the online landscape more than almost anyone that I know. He's a new member of the MCBA networking group and had a chance to share a presentation on his work. I asked many questions as I wanted to understand a little more of the trends he's seeing in 2021.
It's Always the People
Today is a very sad day for me. My Nana passed away 1 year ago on February 22nd, 2020 and my Pop-Pop passed away 3 months ago on November 22nd, 2020. They were married for 63 years and raised me to be the man that I am today. I miss them tremendously. If you are interested, check out the podcast episodes where I read the eulogies for each of my grandparents. My Nana - It Was All a Blur, My Pop-Pop - Tribute to My Father. I don't want to make this episode about me and the grieving I'm still doing. I wanted to share an important mindset shift that I hope you hear loud and clear.
Do You Charge by the Hour?
This is an article I wrote for my solo cleaning company, Carfagno Cleaning. I encourage you to check out my cleaning website for ideas on how you could build An Optimizer's Website.
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Using the Phone as a Filter
I'm not sharing as many of my own solo cleaning business updates as my own personal goals are beginning to shift. I am following my own ISO Model System. I am almost through the Stabilizer Phase of the plan, which focuses on growth and earning enough profit and experience to remove ALL financial stress from your family. In 2021, I'll be optimizing my company to $6,000 per month profit on 2 cleaning days per week without employees. Here are a few updates from the past week.
What Affiliations Should I Seek?
I love listener questions! Here's one I got a few weeks ago that was a perfect excuse to teach on the topic of affiliations.
"Hi Ken, I listen to your podcast religiously! I got "legit" (DBA, EIN, sales tax ID, etc) at the end of last year, and fully launched at the beginning of January. I previously was a manager for Pizza Hut in my area for 15 years. I started working there when I was 17. When covid started the franchise in my area completely folded. I began working for a janitorial company and was getting a lot of positive feedback. I have a one-year-old son and needed something flexible to work opposite of my husband. I had toyed with the idea of starting a business for a long time (I have a business degree). I just got my solo cleaning business up and running. Your tips have been instrumental! What are your thoughts about joining the BBB? Someone from my local chapter just cold-called me asking me to join."
Best Of - Blueberry Pie
Do you struggle with selling and not charging enough? Do you believe you offer something special to the world? Listen to this "Best Of" episode called "Blueberry Pie". This is one of my favorite episodes of this podcast. I've used this mindset to teach multiple solo cleaners the value they can offer.
Lifetime Value of a Client
This is a story that will cost a cleaning supplier a lot of money. First of all, I hope you all know me by now. I am not vindictive. I did not have a bad experience with the company I'm going to mention. However, I chose to do my 3-stars out of 5 review to the world because it will illustrate a vital lesson on the lifetime value of a client. I purchased my Mosquito Carbon Lite vacuum cleaner from my friend Joshua Burnstein, owner of Sawgrass Cleaning Solutions, Boynton Beach, FL. Joshua is a authorized distributor for Mosquito, which he does as a side hustle. I now use him exclusively to take care of my vacuum needs. But I almost didn't and here's what happened.
There are so many questions that clients and prospects have asked me over the years. As a consultant in the cleaning industry, I get asked even more. My cleaning company website has an in-depth Learning Library that I'm very proud of. Several of these articles are FAQs that I've pulled to the home page of my website. From time to time, I'll bring you one of these articles. Today is such a time as I wanted to mentally equip you, the solo cleaner, with how to answer the naysayers that believe solo cleaning is not possible, not worth it, or not professional. Here's a link to my article, "How Can You Possibly Clean Alone, Ken?". For the purposes of this podcast, I'm going to read it! There are 6 misconceptions that I highlight in this article and I encourage you to remember them as you connect with potential clients. As a side note, I added a 7th misconception for this podcast for solo cleaners directly.
"Helping cleaning professionals make the impact they were meant to make."