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McDonald's is largest fast food restaurant chain in the world. There are nearly 40,000 stores worldwide totaling $21 billion in annual sales. I used to eat at McD's a lot as a kid and young adult. My favorite meal was the breakfast combo Sausage, Egg, and Cheese McMuffin, hash brown, and juice. Ray Kroc founded McDonald's on April 15th, 1955. He was a big thinker from the beginning and pioneered the franchise model, where you have a system for each new store empowering the spirit of the entrepreneur and leveraging the success of duplication. The company knows how to advertise with their jingles being some of the most well-known on the planet. They know how to entertain, bringing playgrounds inside their restaurants to get more kids to bring their parents. The company knows how to grow and scale. If you ever study this, you will be impressed. So many cleaning companies adopt franchise models as well for the same reasons. Like McDonald's, they can scale to incredible proportions.
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I am excited to introduce my friend and YouTube superstar, Cassandra Aarssen to Solo Cleaning School. I invited her to be an expert guest in the SMART Cleaning Tribe that I lead for team cleaning companies needing accountability around goals. Cassandra was a busy mom of two small kids when she started her home organizing business. At the time, she was also running a daycare with 9 children for extra money. She saw home organizing as a way to make extra money and possibly get out of the daycare business. It did WAY more than that! Her husband recommended that she record a video with her phone and upload to YouTube. Cassandra has continued this discipline for over 7 years and 750 videos! In this interview, she shares the Clutterbug story. You may be thinking... 'Ken, she isn't a solo cleaner. Why should I care?' For one, she was a solo operator of her home service business like you and I. Secondly, she turned her local brand into a global one that now earns her hundreds of thousands of dollars.
Check out these power quotes from Cassandra!
I host an accountability & mastermind call every Monday for the SMART Cleaning Tribe. We are a family of cleaning service owners with teams (that used to be solo). I'm the architect of this group of amazing people, always looking for the 1% that desires to set monthly SMART goals and be held accountable to their achievement. Check out the episode "The Accountability Roadmap" to learn more about the 1% club.
The week started with a text referral. I had no idea who the client was until talking to her and connecting the dots to Erika lead #5. Here's the text. "Hello Ken, my daughter got your info from FB about cleaning. Can you send me information about your services?" I could have easily called her, but I used what I learned from "70% Happens Before the Phone Call", asked for her name, and then sent her my website to learn more about our company. She responded with her name, Diane, and thanked me. By the end of the day, she had done her research and wanted to talk, so I scheduled a phone call. The phone call lead to an in-person estimate and emailed proposal by the end of the week.
Many have asked me, "Ken, how did you sell you're solo cleaning business." They want to hear the steps and the numbers. In this episode, I share the emotional rollercoaster of selling our business. If you are a solo cleaner and you've considered selling, make sure to listen. It wasn't about the steps or the numbers. That was a necessary part, but it wasn't the main part. The main part was the heart. Truly, it was so difficult to leave my New York cleaning families.
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