You Are Not Apple
On August 4th, 2017, I was running my first optimized solo cleaning business in Upstate New York. I was earning over $50,000 profit on 2 days per week without employees. This is when I dove into the world of online courses and coaching in our industry. I was working on the ISO Model Course while I was in the midst of finalizing the optimization of that first solo biz. I also started a YouTube channel called Smart Cleaning Biz and released weekly video blogs to help cleaning company owners. They didn't get many views and I didn't do much in the way of promoting them. I was learning, just figuring out how to help others in the industry. On August 4th, 2017 I was happy and content to be a solo cleaning forever working a few days per week. Little did I know that only 3 months later, the Lord would open the door for us to sell the cleaning business and move back to our hometown in Montgomery County, PA.
Seth Teaches Juggling
I was listening to the Tim Ferriss Show again and found another amazing clip... again. This one is from Episode #638: Seth Godin on The Game of Life, The Value of Hacks, and Overcoming Anxiety (Repost). At the 20:00 minute mark of this conversation, Seth shares a teaching strategy on learning how to juggle. I listened and then listened again. It is profound and yet so simple. How do jugglers learn how to juggle multiple balls? Here's that portion of the conversation in transcript form from Tim's website.
You Need Quality Control
Let's continue the Control Series! My first episode was "You Must Let Go of Your Control", where I shared a few major breakthroughs in my recent ability to let go and trust others. It was an important therapy session. I continued this recently with another breakthrough about your business is not you and viewing trust and control like a rope. Check out part 2 of the series called "The Trust Rope". This is the 3rd part that goes the complete opposite direction! Are you ready?
I was asked to share a business showcase in my local networking group a few weeks ago so others knew more about the cleaning services I offered. On the day of the showcase, I didn't have a presentation or notes or handout or sales material. All I had was a picture of my family, a slide of our 5 Levels of the C3 Experience, and my full story. I recorded this showcase and wanted to share it with you. Thanks to my new Google Pixel 7, I have a transcription which I am also sharing in the show notes. After I was done, I received the greatest compliment possible from fellow member Shelby Leight of Keller Williams Realty.
Watch Out for Hector and Larry
I have held this story for several months. I am going to share the story of a young man that applied for a part-time job at C3 last summer that had all the signs of a potential leader. Let's call him Larry. One of our core values is ownership. I look for this quality in our applicants. Are they reliable, dependable, trustworthy? This is the foundation of the second core value of excellence. If they take ownership, they will work with excellence. The final core value is safety. If they are a person who takes ownership and works with excellence, they will not let safety slip. I look for this and have a strict filtering process for C3 hiring. It's obvious when an applicant is lazy or not willing to work. My dad was the hardest worker in his gas utility crew. But there was a guy named Hector that always managed to do the least amount to not get fired. He never pulled his weight. Others in the crew including my dad had to do his work. Hector was overweight and lazy. No one liked Hector, but Hector was just fine because he had a cushy job that paid well and others did his work. By the way, that guy managed to retire from the utility company. It's incredible that the leadership of this company allowed 'Hectors' to survive. They kill morale. It's obvious when a Hector shows up in your applicant pool. They stand out. But what about the other extreme?
The Trust Rope
The topic of letting go is universal across all business and family and relationships. Have you ever heard the rope metaphor in parenting? We use this with our kids. "Hey son, I'm giving you a rope. In the beginning, it's very short so I can pull you back in quick. As you take responsibility and ownership and make good decisions, I will give you more rope or trust. When you make poor decisions that put yourself or others in harm, I take away some rope. When you blame others and shirk responsibility, I take away some rope. My goal is to eventually give you the rope so you can pull me whenever you need me." As I just read this, I get a little emotional as my oldest son is 18 now and is close to getting his rope. This concept of the rope has helped us raise our kids and I fully believe it helps with our employees as well. In "You Must Let Go of Your Control", I shared the breakthroughs that allowed me to emotionally let go of perfectionism and control. It was a therapy session for me. I have a follow-up episode to further help you breakthrough your deep, dark emotional control over your business.
One year ago today, we arrived back in Pennsylvania after the most epic month-long family trip to the Gulf Coast of Florida. It was a dream and we actually achieved it. Our family lived a full month in another location while the family business operated back home. In this "best-of" replay, I wanted to convey the mindset Teresa and I had when we left Florida. We didn't want to leave, but we knew we had to. Listen all the way through. I said this statement toward the end. "We both moved from sad to leave to excited to come back." Here's that episode replay.
I originally started this podcast for solo cleaners because I was a solo cleaner. I was the solo cleaner's champion to show that you don't have to scale to win. I had optimized 2 solo cleaning companies to $60,000 profit on 2 cleaning days per week without employees. I was also mainly in the residential cleaning world. At the time of this episode, I was growing my second company and really felt that the vision of moms helping moms helping moms would connect with so many women in the industry. But Ken, you're not a woman. That's quite obvious. But I was in an industry dominated by women, so I wanted to relate more. I have been married for 20 years. I have a daughter and 3 sisters. I'm not totally clueless.
Would you like to talk about anything in your business. I am here to help. Book a free coaching call on the Smart Cleaning School website at www.smartcleaningschool.com. Make sure to check out the many free & paid resources available on the website as well. I look forward to helping you!
The Smart Cleaning School Podcast helps cleaning business owners from start-up to the struggling solo to the striving seven-figure get SMARTER in their businesses, reshape their mindset, increase productivity, clear the overwhelm, and get clarity through SMART goal-setting & personal accountability. Ken Carfagno is a lifetime learner and teacher. His mission is to help visionaries make the impact they were meant to make.