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I am excited to introduce my friend and YouTube superstar, Cassandra Aarssen to Solo Cleaning School. I invited her to be an expert guest in the SMART Cleaning Tribe that I lead for team cleaning companies needing accountability around goals. Cassandra was a busy mom of two small kids when she started her home organizing business. At the time, she was also running a daycare with 9 children for extra money. She saw home organizing as a way to make extra money and possibly get out of the daycare business. It did WAY more than that! Her husband recommended that she record a video with her phone and upload to YouTube. Cassandra has continued this discipline for over 7 years and 750 videos! In this interview, she shares the Clutterbug story. You may be thinking... 'Ken, she isn't a solo cleaner. Why should I care?' For one, she was a solo operator of her home service business like you and I. Secondly, she turned her local brand into a global one that now earns her hundreds of thousands of dollars.
Check out these power quotes from Cassandra!
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Letra was working for a large national cleaning service when her boss recognized an entrepreneur's heart inside of her. Instead of offering a promotion, Letra was offered mentorship and the opportunity to go solo. This is unheard of. Businesses don't launch other businesses unless they are franchises or financially incentivized. That's why Letra thought she was being punked.
Check out this solo cleaning story and the plan she formed recently in her marketing with a little help from yours truly. Plus, be sure to listen for these quotes during the interview! "If I wanted to get to the next level, I had to get out of my comfort zone." "You can't grow without taking risks." If you're in the Houston, TX Area, make sure to check out Letra's company, Ms. Moody's Cleaning Service!
Dionne was a struggling single mom. She was willing to do anything to make it, including moving to a different state and trying out a crazy business... cleaning houses. If you're a mom listening to Dionne's interview, I fully believe you will be encouraged to know it's not easy but you can do it!
Dionne shares how surprised and honored she was when I invited her to join the Solo Cleaning School as a founding member. The idea of paying for a membership forced her to take personal leadership for her future and she dropped this insane metaphor - "Don't worry about how much the shovel is going to cost if you have a gold mine." It's a great message as cost and investment have completely different meanings. Cost implies consumption. You buy and use it up and it's gone. On the other hand, investment implies growth. You buy and use it to get more of what you need. Dionne illustrates this perfectly as to why she decided to join our School!
After 20 years of working in the medical field, Ronita was offered an opportunity to work part time as a solo cleaner. The position was commission based, so she started earning part time close to her full time job income. This built her dream that she could leave corporate America to start her own solo cleaning business, Divine Commercial Cleaning Services. Within a few years, Ronita felt like she was back in corporate America because of the choices she made in her cleaning business. She took on a high paying client in another town which required daily driving 60 miles each way. In her own words, she could not grow any more due to three things:
"You have to master your own lane." - Roland Downs
Roland knows that his wife Dina is extremely professional and understands the language of business. In his follow up with accounts that he's cleaned and helped grow, he gets feedback that the gym owner didn't think he was legit as a cleaner. Dina gave the image of a business person and secured the account. That'a Dina's lane. Roland knows he is the master of custodial arts (as he says in his Facebook intro) and he will be the best cleaner they ever had. This is how Roland uses his secret weapon. However, as Roland states. "The problem is when either one of them tries to cross over. She tries to micromanage me or I try to micromanage her. That's when it falls apart. It just doesn't work." Our spouses have a significant role in our solo family cleaning business. Look at me. My wife started the company. Roland dives into some cleaning science in this interview and gives us the takeaway that there are 3 parts to excellence in cleaning - 33% cleaning science, 33% right equipment, and 33% technician. Never overwork any one of these or you will LOSE time, quality, and in the case of the technician, you will injure and wear out the body. This is such a huge tip that it is worthy of it's own episode. Finally, let's wrap this up with a Pro Tip from Roland on using Instagram. He records his cleaning excellence with before & after pics and live videos of him cleaning various areas of gyms. He starts to follow gyms (targeting) and posts these images and videos. The gyms that like his stuff multiple times, Roland will reach out to them in person, phone, or email. It's quite brilliant!
Two years ago, my friend in the cleaning coaching world, Debbie Sardone, referred Marcia Davidson to me. Marcia was not ready to scale her business and needed my help in making her solo company extremely profitable. Marcia struggled as a single mom for the entire time, trying to hold onto $15/hour temp jobs to pay the bills. She desperately wanted to grow her solo cleaning business, but circumstances held her back. In this interview, you will see how Marcia turned the corner this past summer and has a totally booked calendar.
The biggest takeaway from this episode is Marcia's mindset of always giving the best. The majority of her recent new client surge had experienced sub-standard cleaning. Then they gave Marcia a try and she gave them deep cleans every time. Marcia elevated her quality to stand out and as she says, "They got hooked." Resources:
In this episode, Beth Lane of Lavender Fields Cleaning Service joined Solo Cleaning School. She has been working in this amazing profession for 21 years and has a world of experience that she graciously shares with us today. She uncovers several key points for new solo cleaning moms to use as they grow their business.
Kevin LaCombe shared a simple marketing strategy, "Hi, My Name Is...". It worked big time for Kevin & Cherie in their first month in business. They added two small commercial clients on the same day to add $35,000 in annual revenue and earning close to $90/hour doing it! All they did was share their business with the people they already knew. I call this the A & B lists in our Solo Cleaning School premium membership. As Kevin says. "It's not an easy business, but it's simple."
In this episode, I spotlight my first solo cleaner. Andrea McCoy runs Peachy Clean in St. George, UT. She is a mom of 6! She explains why she started her solo cleaning business and the various mind shifts she has made over her 3 years in business with my help to increase her rates from $25 to $65 per hour! We also talk about the power of keeping your hand on the marketing water pump and setting a goal for peace.
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