I was asked by the members of the Smart Cleaning Tribe to be the March 2022 expert to talk about real estate presentation cleaning. This is where I cut my teeth in cleaning. I was taught in Upstate New York by the realtors and stagers of Coldwell Banker how to clean professionally for realtors. I learned so many important lessons like this. There is a clear 80/20 Rule with real estate agents. 80% are looking to just get a cleaner in there to make it look nice. They want cheap and fast. Do not go after these customers. There are also 20% of realtors that understand that selling a house that they worked very hard to earn the listing requires a team. They need and collaborate with this team to sell at maximum price. I also learned how the real estate business works and how to communicate with realtors to show them I understood how hard they worked to get a listing. I learned about the emotional buyer and the emotional seller and how vital first impressions were. I learned the language of the real estate presentation cleaner and worked with the 20%. This partnership allowed the realtors I worked with to sell their homes at a 10% higher sales value before the inflated time period of Covid. They made higher commissions and I earned some of the highest cleaning rates in the country, earning between $100 - $150 per hour cleaning houses! This knowledge lead to a membership and eventually a course that I sell on my website. I hope you enjoy this clip from my expert call with the Smart Cleaning Tribe over the next 2 episodes.
In this follow-up episode, I share my real estate presentation cleaning genesis story, experience, and explain the basics of filtering for the right agents to partner with. Are you interested in adding real estate presentation cleaning as a niche in your business? Make sure to check out my course syllabus to see if this course could be right for you.
The Smart Cleaning School Podcast helps cleaning business owners from start-up to the struggling solo to the striving seven-figure get SMARTER in their businesses, reshape their mindset, increase productivity, clear the overwhelm, and get clarity through SMART goal-setting & personal accountability. Ken Carfagno is a lifetime learner and teacher. His mission is to help visionaries make the impact they were meant to make.