Have you ever shopped at the discount racks? This episode is a companion to Blueberry Pie in helping you to understand pricing. Study this and apply it!
Teresa needed new jeans, so she went to Kohl's and shopped at the discount racks first because she didn't have much money to spend.. She's looking for a discount and she finds nothing that fits! Some are too short, too long, too tight, not for her body type. Teresa came back home after going to Kohl's and was frustrated. She thought, "Is something wrong with me, with my body? I wasted my time. I'm frustrated."
A little background... we've been cutting back, pinching pennies for many years as we've paid off debt. Teresa used to clip coupons and finding deals is her specialty. We still go to the thrift stores to find great deals on second hand clothes for our family. We're not ashamed at that one bit. However, she realized that in the case of jeans, she needed the right fit and the discount racks weren't going to work. She shifted her mindset to go out the second day to just find the jeans that fit. She went back to Kohl's, walking past the discount racks, then checked out another store until she finally found the jeans that fit and she bought 4 pairs!
"I knew that there wasn't something wrong with me. I knew that the jeans weren't right." A lot of moms feel the same with cleaning. They can't keep the house in order, clutter all over the place, not clean. They might hire someone and it doesn't work out. They hire another cleaning service and it doesn't work out. They try and try, not finding the right fit. They start to wonder, "Maybe it's me. Maybe it's my house? Maybe it's too messy and people don't want that?" It's not that at all. You just have to shop around at different stores with your eyes looking past the discount racks until you find the right pair of jeans. Solo Cleaning School, I want you to become the type of business that "fits" for your ideal client.
How do you learn how to fit your ideal client? You have to build a reputation of trust around you and your brand. Some moms are always going to shop the discount racks for cleaners and some will go to the grocery store for the generic $5 blueberry pie. Don't worry about them. They are not your ideal client. Just keep offering your $15 blueberry pie, build your trust, and keep saying "next" until enough right people try you on and realize that you're the perfect fit.
"Helping cleaning professionals make the impact they were meant to make."