Do you remember "Back to the Future" starring Michael J. Fox? Marty McFly ran in his panic from the Libyans and got Doc Brown's Delorian to 88 miles per hour in the parking lot. He escaped 1985 and entered 1955. The whole movie focused on saving his 1985 family from perishing by helping his mom fall in love with his dorky, bullied dad. Marty also had to figure out how to get back to 1985. It was a fun movie that was super popular in the 80's and still is today. In one scene, Marty visits the 1955 version of Doc Brown at his house. Doc Brown was paranoid and thought Marty was crazy-talking a time machine until he described the Flux Capacitor. Marty yelled through the door that he was in the bathroom, bumped his head, and that's how he got the idea of the Flux Capacitor, the last piece of the invention to take him back in time. Doc Brown came out of the room, showed Marty the drawing he made of the Flux Capacitor, and believed him.
The Flux Capacitor is a made up, science fiction device that gave the time machine the ability to travel through time. All the time machine needed was radioactive fuel or Plutonium. Plus, it needed to reach 88 miles per hour and in 1985, Doc Brown found a Delorian and modified it with Plutonium intake and the Flux Capacitor. One of my favorite lines in the movies is when Doc Brown sees the VHS video from 1985 and hears himself describe. "No, no, no, no. this sucker's electrical. But I need a nuclear reaction to generate the 1.21 Gigawatts of electrical energy. The Flux Capacitor stores..." The 1955 Doc Brown then freaks out. "1.21 Gigawatts! 1.21 Gigawatts! Great Scott." The scene is amazing as the two must create the power that the Plutonium nuclear reaction created in 1985. They decide to use lightning from the clock tower and the rest is history... or future... I guess.
That was a fun movie analogy, but it's so profoundly true for my ISO Model. My ISO Model is the Flux Capacitor in your solo business vehicle. The Flux Capacitor allowed Doc Brown and Marty to go where ever they wanted to go in time. So does the ISO Model. If you hook it up right in your vehicle and power it with 1.21 Gigawatts of internal motivation, goals, and perseverance, your business will go where ever you want it to. But the Flux Capacitor isn't just a black box. We know it works for Doc Brown in the movie and the science is legit (in the movie). The point is that the Flux Capacitor does work and it does take you where you want to go if you hook it up right and feed it 1.21 Gigawatts. The ISO Model is the same. You have to hook it up right in your business, understand it, and utilize it. Here's how the ISO Model works...
I = Initialize - You must first learn the basics of your solo cleaning business, which includes how to get legit, learn some basic cleaning and marketing. Check out "How to Start Your Solo Cleaning Business" to understand this phase of your business.
S = Stabilize - Consider a 3-legged stool and it's perfect balance. If one leg is broken or off, the whole stool is wobbly. You must build the 3 legs of Peace Factor, Trust Factor, and master the Initializer & Stabilizer Course modules which includes the marketing and cleaning systems to get high-paying, excellent clients and maintain them. Listen to my 2020 wrap-up podcast to hear how I accomplished this last year.
O = Optimize - Once you've stabilized your solo cleaning around your various business systems, profit, and trust with your clients, you can begin the process of optimizing your company to output the income and schedule you desire. I went from 5 days to 2 days per week cleaning in my first solo cleaning business, while maintaining over $50,000 in income per year. I'm doing it again this year as we go for $6,000 per month income on 2 cleaning days per week.
Would you like to access Ken's Flux Capacitor for your solo cleaning business? Go to the Solo Cleaning School tab of website, access the free resources such as the "Solo Cleaning Startup Guide" and "How to Earn $100 Per Hour Cleaning Houses" Masterclass, and sign up for a free coaching call with Ken to ask your questions. Plus, you can access the ISO Model Course and more for $50 per month in the Solo Cleaning School Elite Membership.
"Helping cleaning professionals make the impact they were meant to make."