My Total Life Freedom local friends and local networking friend Eric Laylon intersect for a second episode. In "Don't Fight Google or Facebook, Fight for Lunch", my friend Eric Laylon from ReachLocal shared great marketing tips and stats on the digital giants. I followed this with a story of who paid for lunch. In this episode, I am copying the format!
Last week in my local MCBA meeting, Eric ran the business education segment and taught on the benefits of using Alignable for marketing. I've personally avoided it, but Eric gives some great points and tips that may have persuaded me to look into it more. Thus, I wanted to share it with you. LinkedIn is a business platform for business owners and professionals (employees). Alignable is for small business owners locally (not nationally like LinkedIn). The platform is already niched to local and small business owners, which makes it a natural marketing companion to in-person local networking. Alignable has niche groups that you can join of "like interest". Eric says he has gotten so much more business through Alignable vs LinkedIn because of the platform's ability to hyper-niche. Eric explained that you can set up your profile with "who you'd like to connect with". Then, Alignable takes your preferences and puts you in front of those people. Eric uses the premium $30/mo version because the free version limits you to the # of people you can connect with. I thought Eric did a great job presenting Alignable and it really intrigued me. What do you think? Do you use this platform? I'd love to hear about it if you do.
A few leads came in this week. The first one was military-like. My friend James Hardy of the Carpet Guys was in an online group and saw a request for a house cleaner. He was in the process of typing in my name and website when something else caught his attention. The owner of a local cafe gave my name first. He recommended me and then texted me. "Ken, do you clean for the cafe?" I said no, but I do clean the owner's home. Then he told me about the recommendation to Steven Hunsberger. I thanked him and shared that Steven is the president of my chamber and we're friends. Then I contacted Steven and he felt so embarrassed that his friend Ken and the only cleaner of 400 members in his chamber didn't come to mind when he was looking for a house cleaner. There are multiple takeaways here. First, I am so thankful that I was triangulated by multiple friends to recommend me and they all knew each other! Another is that I have done a poor job in communicating that I clean houses to Steven in all of our interactions including our recent breakfast! Steven knew that I cleaned offices, but had no idea that I did houses too. We talked on the phone and I answered all of his questions in hopes of educating him on the various options he had for hiring a house cleaning service.
Another lead that came in this week was for my wife's cousin Abby, who is the manager of a local historic barn for wedding venues. This was a follow-up from a proposal I did for them 6 months ago. I suggested that they find a decent cleaner to do the twice-weekly cleanings between weddings and hire me for biweekly or quarterly deep cleaning. They got back to me this week and want me to "open" the wedding season with a spring cleaning. Many of you are in your hometown where your family lives. I did NOT experience this in my first business. My Philly biz is different. I have taken calls and even done estimates for family. Yes, it's hard. But you have to treat them exactly the same as any other customer. They will expect the family discount. That's fine if you're new in business and you'd like to get traction, gain experience, get before & afters, and a customer testimonial. But when you're in my position of optimizing, it doesn't matter who the clients are. I'm only looking for a certain quality of person, price, and schedule to fit into the goals that I have for my business. Abby is my cousin, but she completely understands good business and professionalism when she sees it. She looks at the family part differently. She wants quality and doesn't want family to save a buck. She wants family because she trusts family more than non-family. Trust is more important than price. By the end of the week, Abby booked us for a $1,000 deep cleaning of the barn.
To close this episode, I need to give my private investigator's report on Who Paid for Lunch Clue? This started with "Allow a Giver to Give", when my friend John Stange from DesireJesus.com paid for lunch when Total Life Freedom Philly met up in November 2020! He is so generous and we were all thankful that he paid for us! I proclaimed after lunch and in the podcast that I would pay for the next lunch. That next lunch came in mid-January. I was poised and ready to pay. I quietly asked the waitress over and suggested that I'd like to pay. She told me. "I'm sorry, but someone already paid." I was flummoxed! How could someone get to it first? I share the whole story in this episode. I never concluded who actually paid for lunch, so I made it my mission to solve this case, Sherlock Holmes style. Let's review the game of Who Paid for Lunch Clue and its participants, followed by detailed investigatory work on my end to solve this riddle! Remember, the lunch ended like this. The waitress came over to our table and said. "I have good news. Someone called in and said to pay for the table with the guy with the hat." That guy with the hat is also known as the "The Loud Guy". So whodunnit! Let's examine all of the evidence.
So who paid? I am stumped and have only one conclusion. It was the Benevolent benefactor and her name is Innocent Emily! Just kidding. I have no clue and you can quote me on that!
"Helping cleaning professionals make the impact they were meant to make."