I'm currently reading Stephen Covey's "7 Habits of Highly Effective People". It's hard to believe that I never read it before. The book is literally eating me alive. What do I mean by that? Do you know when you're out at night in the summer and the mosquitos start to attack? You lose the ability to move forward with your plans as you're consumed with the bugs. That's what is happening with this book. I read a chapter and literally have to stop reading and just stew!!! One concept from the book early one got my attention big time and it should get yours too. So listen up!
Did you ever hear the full story of the goose that laid the golden eggs in Aesop's Fables? Go back and look it up. Here's the summary. The farmer discovers a golden egg and gets rich from the daily production of gold from his Golden Goose. But the farmer gets greedy and wants more than one day's production. He decides to kill the goose thinking he can get all the eggs out of it. To his horror, he opens up his Golden Goose and finds no golden eggs. Even worse, the goose is destroyed as well. Stephen Covey relates this to the business that purchases an expensive machine. This new machine can create widgets better and faster than anything else out there, so the owner cranks its output to top capacity. He only cares about the output and therefore never schedules proper down time to maintain the machine. You know what happens next. Eventually, the machine crashes or fails. All production stops and widgets cease. The machine either requires a significant level of time and investment to repair and get it back on line. Or worse, the business has killed their Golden Goose and needs to buy a new one. In either example, they thought they were being productive and pumping out profits. But in the long run, they were worse off with the machine that breaks and would have been better off with their old reliable system of consistent widget production. What is the lesson here? Does the business decide to stay where they were? No, of course not. Progressive improvements in technology increase profits. However, the business needs to follow the maintenance instructions to ensure that the machine performs at a top level for a long time.
Are you catching my drift yet? Do you see the applications to your life and business? Here are a few for you to ponder.
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