People are Paying Attention
This episode is in the same mindset of "Top of Mind" and "Get your Name Out There ". My solo cleaning business grew this week with a new client, but first I want to share about Tom and Andrew and how they each helped me. I wasn't afraid to ask for feedback.
Tom and graduated high school together. We haven't talked in 25 years, with the exception of a few Facebook likes. Last week, I got a private message from Tom. "Hey Ken I tagged you on a comment from Ryan Nyce. He went to MHS a few years younger than us. He's a realtor in our hometown area. He was looking for a cleaner for Trooper. If that's in your sandbox, then feel free to comment to him as well. Good luck man! I listened to a few episodes of your podcast. I'm not a cleaner, but some of the business-related stuff I enjoyed! Keep up the good work!" I had no idea that Tom was paying any attention to what I've been working on. I was honored to be honest. I always liked Tom. We had our jokes and goofed off as seniors, but he's done very well in life and I respect him. This message was so encouraging. I did connect with Ryan and friended him. He added me to his cleaning list and we'll connect sometime and I'll share with him my 3 levels of cleaning so he understands what I do.
Andrew has been following my cleaning email newsletters and typically replies to them with an encouraging word. Like Tom, Andrew is paying attention. I'm always thankful. Well, we talked in person at a recent BIB meeting and I asked him for feedback about my newsletter. I was working hard to put out a weekly cleaning article, but it was draining. I wondered his opinion on doing it less often. Andrew gave me great feedback. He said. "Ken, if you were a big company trying to grow big, I would keep it weekly to keep your name in front of people more. However, your articles are really good and every other week isn't as big of an ask for your subscribers to open and read. A monthly email isn't enough. They would forget you." This was such great advice that I made the switch for my August newsletters and saved a bunch of time.
Let's wrap up this episode with a another win from my solo cleaning business. The Skippack Animal Hospital hired me for monthly cleaning, adding another $5,000 per year in annual revenue. This new client hit my personal SMART goal for August 31st to add $15,000 in new annual, recurring revenue. I've not hit 4 SMART goals this year, increasing our revenue over $55,000 in 2020 alone! What an amazing year. I already mentioned in prior episodes that this new client was watching me from the behind the scenes and asking colleagues about me. They were paying attention. If you're putting yourself out there, I promise you there are people paying attention.
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The Smart Cleaning School Podcast helps cleaning business owners from start-up to the struggling solo to the striving seven-figure get SMARTER in their businesses, reshape their mindset, increase productivity, clear the overwhelm, and get clarity through SMART goal-setting & personal accountability. Ken Carfagno is a lifetime learner and teacher. His mission is to help visionaries make the impact they were meant to make.