October 2021 Freedom Report with Coach Josh

In my last Freedom Report, I humbled myself with the reality of my situation. I'm striving for this New Freedom Vision, but two glaring blind spots were holding me back. Another month has gone by. How is it going? Short answer. Not good! I am going to share my update exactly as it happened and end with a clip from Coach Josh at the end of October with an encouraging word that helps me and will hopefully encourage you. We all need encouragement. I'm not above that because I happen to have a podcast and talk about cleaning. This scaling and building a team thing is new for me. I am bringing you my monthly results exactly as they've occurred to build you up and hopefully teach you something. Here's an outline of my month.

• I finally completed my Project 100 by my October 11th coaching call. The final tally looked like this. 239 total offices on my prospect list. 49 dental (21%), 69 medical (29%), 111 professional (46%), 10 industrial (4%). 99 are members of the Indian Valley Chamber of Commerce where I'm the only cleaner. Josh wanted me to commit to a deadline for introducing myself and my business to every one of these businesses. I chose November 15th,  2021. The strategy was simple from Josh. "Ken, I'm going to guess that 4% of the businesses on this list and any list is currently not happy with their cleaner or actively looking for a new one. These are low-hanging fruit. If you'll just reach out and introduce yourself with a heart of generosity while at the same time promoting your cleaning company, those 4% will request quotes. That's 9 - 10 quotes. You can close 5 and hit your goal for Florida." I have seen this first-hand over the years. I have acquired a few offices because I was at the right place at the right time. I need to strategically put myself there again. This fired me up!
• I honestly assessed my goals with my coaches and my wife. I need 5 new offices and 5 more part-time team members to delegate my full cleaning business and equal the cash flow we currently earn. This is the minimum we need for a month in Florida. I'm simplifying this goal as the 5/5 plan. The 10/10 plan is double and makes Florida a lot more comfortable with about $2,000 in monthly cash flow over and above all of our bills. This makes Josh's challenge to contact all 239 to find the low-hanging fruit vital and a top priority for November 15th.
• As of my last coaching call with Josh in October, I had 100 initial introductions made to my chamber list. 2 requested quotes now. 2 requested quotes in January. 15 are satisfied with their cleaners and will keep me in mind. This is a great start. Josh challenged me to close the month of October, which only had a few days left to send out another 100 and add more to my list. The strategy would include a mixture of emails, direct phone calls, and personal visits to introduce myself in areas where I already have clients. I also collected 2 more customer testimonials to assist in this local marketing approach. The goal is simple. Keep introducing myself. Keep adding new offices as there are at least 50 offices that were missed through my Google and chamber search methods. I fully expect to do initial introductions to 300 businesses by November 15th. This should lead to 12 quote requests and 5-6 new clients in November and December. But there are no guarantees and I have Coach Josh to direct me through each step without me overthinking everything. I need one thing working and that's ACTION!
• My first outside the family employee Leah completed training in early October. I called two of my customers to make them aware of my business model change to employees. I requested space for cleaning supplies, an extra key for Leah, and a separate alarm code. Each business wanted this request formally documented on company letterhead. I complied and sent off all that they requested. Thus, Leah was able to test her skills without me the first 2 weeks in October and she crushed it. She cleaned one office in 3.25-3.5 hours and the other in 2.25 - 2.5 hours. I switched her compensation from hourly to by-the-job and she earned over $18 per hour cleaning office part-time. I was on my way until I wasn't. Leah quit on October 18th! Ugh! I can not share any details on Leah's reasons and I appreciate all of her work from August through October. I brushed it off and set my face toward my goal. I'd have to accomplish it without Leah. I will say this. Leah was so helpful. I was able to use Leah as a guinea pig for my training and quality check systems. This is a big deal. I now know how to bring a newbie up to speed in about a month of training.
• Josh helped me figure out a few other needs. I need to build my marketing funnel for team members just as fast as my new clients funnel. Josh sent me his hiring process to help me do that. He urged me to purchase my scheduling software, Swept, as soon as possible. He told me to try it out with your kids to get the hang of it. You'll be more prepared and professional when your next batch starts. Lastly, he coached me on which uniform style to invest into and how to build out my customer supplies system. These are all things I need to accomplish in November along with 300 business introductions. It's going to be busy.

To close out this month's Freedom Update, I have a clip from Josh on what he calls my path of right resistance. I am sharing this clip because it really encouraged me and made me feel like I could still accomplish my goal. I hope it helps you as you chase your goals to close out 2021!