It is so critical for each one of us to align or be congruent with how people see and perceive us as a business person in our communities. Before there was an online aspect of doing business, all we had to do was be out in the community building valuable relationships and adding value wherever we could. This got us referred. Our branding was all about who we were and what we did in person in the community. In the early 2000's, websites started becoming a prominent branding component for cleaning companies along with Google, Yahoo, and even (dare I say it) MySpace. Social media then erupted on the scene in the 2010's and now our online branding may be the most important side of our branding. The reality is that for most cleaning companies, more and more people are finding us through our online branding first. I want to keep this episode short and sweet. There's two scenarios that can happen:
Let's all get brutally honest. Which scenario are you in right now? Do you need to increase your online or in-person impression? Decide and take action!
Check out my interview with the CBF Founder, entitled "A Buffalo Charges the Storm with Debbie Sardone". Debbie is offering free consultations to listeners of this show through the Smart Cleaning School Resources Page to see if CBF could be the right solution for you.
"Helping cleaning professionals make the impact they were meant to make."