In Sept 2019, I started phase II of my new marketing mindset that I learned from Steve Hanson of the Janitorial Store. In this episode, I share how one new client turned into a friend and gateway to local business networking meetings and building the momentum needed to grow my new solo cleaning company to our next goal. There is power in connecting in-person at meetings and then online with LinkedIn, Facebook, and email. You'll see that play out in this episode.
In part I of this podcast series, I shared my door-to-door office marketing strategy from the past year. Although it worked by adding 3 new office cleaning clients, something was missing. I found the answer quickly from my new friend Eva Finlan of State Farm in Skippack, PA. I met her once COLD after knocking on her door and introducing myself. The second time we met was in person at a local business networking event. Once she got to know me, she referred me to other local business owners. This allowed me to go back to the same offices I had visited prior and add a simple phrase. "Hi, I'm Ken Carfagno and my friend Eva Finlan at State Farm told me to stop by and introduce myself." Trust was the missing ingredient and my good friend Vincent Pugliese of Total Life Freedom teaches this.
"87% of jobs come from referrals and people only refer people they know, like & trust."
I found this to be SO true.
Make sure to check out the "Go-Giver" book that I recommended as well. This is a game-changer!
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"Helping cleaning professionals make the impact they were meant to make."