Before you listen to this article, please check out my Carfagno Cleaning article, "Home Trends that Intersect with Cleaning". I credit my friend Mary Ann Alig of Fox & Roach Berkshire Hathaway Realtors for the content that drove this article and this podcast episode. Mary Ann shared 8 home trends that realtors are seeing for this new decade. Trends like these tend to change every decade and currently include barn vs pocket doors, white interiors, shiplap, matching furniture, accent walls, rose gold, open concept, and multigenerational homes. In my article, I showed how these trends affect cleaning professionals. I also hint to all business owners how important it is to know your industry trends so you can stay ahead of them.
There is one trend that I'd like to dig into on this podcast. It's the rise of the multigenerational home. Fast Company in a 2019 article states, But for complex reasons that still puzzle researchers, multigenerational households are now on the rise once more. As many as 41% of Americans buying a home are considering accommodating an elderly parent or an adult child, according to a survey conducted by John Burns Real Estate Consulting. Living with your parents (or your adult children) has plenty of potential benefits–everyone tends to save money, it can potentially benefit health outcomes, and you get to spend more time together." Did you hear me? 41% of Americans are considering this in the 2020's. That's more than a trend. It's a paradigm shift. I want all cleaners out there, regardless of your business model to hear me. If you don't get in front of this shift and ensure your company is a leader in multigenerational house cleaning, you could be out of business in 10 years! It's crazy! Now, I'd like to talk to the solo cleaners that are actually doing the sales and cleaning.
How do you position yourself to acquire clients like this? It's simple really. When you clean for one generation like a millennial couple or retirees, you must earn their trust to stay there long term. When you clean for two generations like a family with kids, you need an even greater trust factor. And if you follow where I'm going here, you need even more trust to clean for 3 generations under the same roof. The answer is trust building. The better you are at trust building, the more completely you can serve 3 generations under the same roof. This leads to more money per client and referrals to others just like them. Imagine this. You have a client like I do. Andy is the dad. His adult children live with him and his father Don lives with him. I have invested time during cleaning visits to get to know all 3 generations. Don has even become a friend and mentor to me locally. I do a great job at their home and have earned a lot of trust. Do you think Andy will refer me? And by the way, he owns a local restaurant and knows a lot of people. Yes, he will. I am positioned nicely to reap a harvest with multigenerational homes because I clean them now with good reputation. I can share that on my website and with new prospective clients. I urge you to do the same.
Now I'd like to speak more generally to you. Trends are always occurring in every industry. They move and shape the stock market and the marketplace. It's common practice for wise investors and business leaders to read trade magazines, attend conferences, and network to stay on top of these trends. As Mary Ann says. These trends last 10 years in real estate. I'm sure they vary across industries, but all are behooved to know them. You have to learn to be a good business person regardless if you're a solo cleaner or building a large team. That's what business owners do. They know what the market is and where it is heading and I can assure you that our industry is heading toward multigenerational homes.
The Smart Cleaning School Podcast helps cleaning business owners from start-up to the struggling solo to the striving seven-figure get SMARTER in their businesses, reshape their mindset, increase productivity, clear the overwhelm, and get clarity through SMART goal-setting & personal accountability. Ken Carfagno is a lifetime learner and teacher. His mission is to help visionaries make the impact they were meant to make.