The Speed of Action

This video comes from a Facebook Live I did for the Solo Cleaning School Elite Membership in February 2021. Carrie wanted to know how much time to invest in online marketing.
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I didn't answer Carrie's question directly. I taught a lesson on the benefits of having proper balance in your online and in-person marketing strategy. In the old days (before the internet), business people met in person and networked. They built relationships and referred to each other in business. For some reason, many newbies in cleaning skip this part of their marketing strategy. It's foolish. I'm the perfect example. In this video, I walked Carrie through my balanced approach to attending 2 in-person local networking groups, helping my Chamber of Commerce, and staying active on Google My Business, Facebook, LinkedIn, newsletters, and other online channels. 

There are still many business owners that rely 100% on in-person networking to build their business. It works. There are also many business owners that rely 100% on online marketing to build their business. It also works. The ones that utilize and balance both see the greatest results. 

Now that you have that fixed in your mind. Carrie also wanted to know how many hours per week should she do this. I used the example of the sales funnel. Once you have your sales process of in-person and online marketing, followed by phone calls, estimates, and proposals, you can decide how fast you want to grow based on the speed of action you take. Does this make sense? First, you need to develop a marketing strategy that converts! That's when you can decide how fast you want to grow. The faster you take action, the faster you'll grow.