Heather learns that she is not yet considered an "Optimizer" in my system. She was discouraged as she believed wrongly that a full schedule equaled an optimized business. In this clip, I explain to Heather why the two are different. If you are new or a solo cleaner, this video will be very insightful. If you're growing a seven-figure business, the lesson here is still extremely useful as you think about your systems.
Let me give you some background first. I ran a solo cleaning company in Update New York from 2005 - 2018. During that time, I used my engineering background to "engineer" and optimize my cleaning business for maximum profit on minimal time. Before I sold my company, I was working 2 days per week with 5 days at home with my family, while still earning over $50,000 per year in profits. I developed a system to teach startup & solo cleaning service owners called the ISO Model (Initialize, Stabilize, and Optimize). One of the tools I created is the ISO Model Scorecard. I used that tool with Heather in this workshop to map out her business on a metrics dashboard. This tool has been instrumental in my cleaning business (old NY and new one in PA) and for many other cleaning company owners.
The Smart Cleaning School helps cleaning business owners from start-up to the struggling solo to the striving seven-figure get SMARTER in their businesses, reshape their mindset, increase productivity, clear the overwhelm, and get clarity through SMART goal-setting & personal accountability. Ken Carfagno is a lifetime learner and teacher. His mission is to help visionaries make the impact they were meant to make.