Optimizer's Workshop with Heather Parke

This video comes from an Optimizer's Workshop that I did with Heather Parke from Heather's Housekeeping (Ogden, UT) in March 2021 for my Solo Cleaning School Elite membership. The full workshop was 90 minutes. This is a 15-minute clip that Heather gave me permission to share. 

Heather learns that she is not yet considered an "Optimizer" in my system. She was discouraged as she believed wrongly that a full schedule equaled an optimized business. In this clip, I explain to Heather why the two are different. If you are new or a solo cleaner, this video will be very insightful. If you're growing a seven-figure business, the lesson here is still extremely useful as you think about your systems. 
​
Let me give you some background first. I ran a solo cleaning company in Update New York from 2005 - 2018. During that time, I used my engineering background to "engineer" and optimize my cleaning business for maximum profit on minimal time. Before I sold my company, I was working 2 days per week with 5 days at home with my family, while still earning over $50,000 per year in profits. I developed a system to teach startup & solo cleaning service owners called the ISO Model (Initialize, Stabilize, and Optimize). One of the tools I created is the ISO Model Scorecard. I used that tool with Heather in this workshop to map out her business on a metrics dashboard. This tool has been instrumental in my cleaning business (old NY and new one in PA) and for many other cleaning company owners.