In Sept 2019, I started phase II of my new marketing mindset that I learned from Steve Hanson of the Janitorial Store. In this episode, I share how one new client turned into a friend and gateway to local business networking meetings and building the momentum needed to grow my new solo cleaning company to our next goal. There is power in connecting in-person at meetings and then online with LinkedIn, Facebook, and email. You'll see that play out in this episode.
In part I of this podcast series, I shared my door-to-door office marketing strategy from the past year. Although it worked by adding 3 new office cleaning clients, something was missing. I found the answer quickly from my new friend Eva Finlan of State Farm in Skippack, PA. I met her once COLD after knocking on her door and introducing myself. The second time we met was in person at a local business networking event. Once she got to know me, she referred me to other local business owners. This allowed me to go back to the same offices I had visited prior and add a simple phrase. "Hi, I'm Ken Carfagno and my friend Eva Finlan at State Farm told me to stop by and introduce myself." Trust was the missing ingredient and my good friend Vincent Pugliese of Total Life Freedom teaches this.
"87% of jobs come from referrals and people only refer people they know, like & trust."
I found this to be SO true.
Make sure to check out the "Go-Giver" book that I recommended as well. This is a game-changer!
The Solo Cleaning School draws on the lessons I learned in my first solo cleaning company, which I shared in my "Introduction to the Solo Cleaning School" episode. I hope you had a chance to listen and understand my heart for starting this podcast. If you want the short version, here it is. We started Carfagno Cleaning in 2005 in Upstate New York and sold it in 2018 to move back to Philly. During this 14-year run, I gained national recognition as the solo cleaning expert, having optimized a company to $55,000 annual profit on 2 days per week of cleaning by myself. I invite you to join me as I rebuild a new solo cleaning company in the Philly Area. Over the next two episodes, I will share my new business from the June 2018 sale to Sept 2019. I hope to inspire you by proving that what worked for me in one area, works in another. Therefore, I will be updating you on a regular basis with the my progress & lessons learned from the trenches as I build my new cleaning network and solo cleaning company.
Part 1 of "Building My New Cleaning Network" covers our first full year in the Philly Area. I was tired of cleaning and did not pursue much. However, I did enough to build a $2,000/month part-time solo cleaning income. You'll hear how I used the Kevin LaCombe strategy for small offices and how this discipline gained 3 small office clients. I'll also share how my entire marketing mindset was challenged and changed after befriending my 3rd new client, Dennis Gehman of Gehman Design Remodeling. This marketing shift took shape, thanks to a mentor and friend in my industry, Steve Hanson of the Janitorial Store. Lastly, I would like to recognize the contribution of my mastermind buddy, Gustavo Fernandez, who taught me how to separate my business in a busy world.
The Smart Cleaning School Podcast helps cleaning business owners from start-up to the struggling solo to the striving seven-figure get SMARTER in their businesses, reshape their mindset, increase productivity, clear the overwhelm, and get clarity through SMART goal-setting & personal accountability. Ken Carfagno is a lifetime learner and teacher. His mission is to help visionaries make the impact they were meant to make.