Lesson 1: Real Marketing
Now that you fully understand the Trust Curve and how the Law of Supply & Demand operates, let's tweak your client selection & pricing models so you have the best chance to WIN!
Lesson 2: Price to Win
Make sure you are setting yourself apart so the best clients choose you. Then go find these 'best clients' by removing F.E.A.R., earning their trust (as explained in Lesson 1), and implementing the 80/20 Rule & Profiling.
Although I don't give away the meat of my "ISO Model Course", Lesson 2 provides enough to see the potential of "Using the Phone as a Filter", "The Art of the Estimate" & "The 7 Strategies to Close the Sale".
Let's close out this free course with a fuller understanding of the process of gaining trust.
Although I don't give away the meat of my "ISO Model Course", Lesson 2 provides enough to see the potential of "Using the Phone as a Filter", "The Art of the Estimate" & "The 7 Strategies to Close the Sale".
Let's close out this free course with a fuller understanding of the process of gaining trust.
"Trust me. Trust is everything." - Ken Carfagno
Lesson 3: Trust Factor
Trust is essential in finding the best clients. Hopefully, Lesson 3 really drives home the point of how vital trust is in every part of your cleaning business.
What's Next?
You've completed this Trial of the ISO Model Course with the "Real Marketing", "Price to Win", and "Trust Factor" Lessons. I have some closing questions to test yourself and your business.
The FULL ISO Model Course has over 40 lessons that walk you and your solo cleaning business through our proven strategy of Initialize, Stabilize, and Optimize so that YOU can earn $50,000 per year profit cleaning under 20 hours per week without employees, subs, or drama!
You will be enrolled in the Solo Elite Membership to access this full course as well as access to the private community and member perks. We can't wait to meet you!
- Do you operate under a set of core values and do you waiver from those values?
- Is you marketing process separating you and identifying the 'best clients'?
- Are you following a consistent & effective sales process to convert these 'best clients' into amazing, high-paying NEW clients?
- Do you measure, analyze, and optimize your cleaning system on a regular basis?
- Who holds you accountable to the goals you set in your cleaning business?
The FULL ISO Model Course has over 40 lessons that walk you and your solo cleaning business through our proven strategy of Initialize, Stabilize, and Optimize so that YOU can earn $50,000 per year profit cleaning under 20 hours per week without employees, subs, or drama!
You will be enrolled in the Solo Elite Membership to access this full course as well as access to the private community and member perks. We can't wait to meet you!